Store page text for the desktop and mobile stores

Your store page has one title and one set of tags. The tagline and description come in two versions: one for the desktop store and a shorter one for the mobile store, because the mobile text sits on a phone card.

The desktop store has a tagline of 80 characters and a description of 120 to 300. The mobile store has its own tagline and a description of 120 to 170. Same as desktop copies the desktop text once. Title and tags are shared.

The fields

Field	Store	Limit	Write
Title	both	up to 60 characters	The game’s real name. No slogan.
Tagline	desktop	up to 80 characters	What you do, in words players search for.
Description	desktop	120-300 characters	The first sentence sells the game: what you do and why it is fun. Then what is different.
Mobile tagline	mobile	up to 80 characters	The same hook, or “Same as desktop”.
Mobile description	mobile	120-170 characters	Shorter: it fits on the phone story card.
Tags	both	3-8	Store categories players browse.
Age rating	both	one	Everyone, Everyone 10+ or Teen, plus what applies: mild fantasy action, competitive play, user-generated content, flashing lights, simulated gambling.
Release date	both	optional	A day, a month, a quarter or a year, or “coming soon”.

A game only on iPhone and Android uses the desktop fields as its mobile text, so keep them to 120-170 characters.

Same as desktop

When the desktop text already fits the phone, use Same as desktop instead of typing it again.

It copies the desktop tagline and description into the mobile store once. Later desktop edits do not follow.
If the copy is longer than 170 characters, the field shows the counter in red. Nothing is cut silently. Shorten it.
An empty mobile field shows the desktop text on phones.
Only text copies. Art never copies between stores.

Your agent does the same with mobileSameAsDesktop: true in summer_store_update_listing.

Good and bad

	Good	Bad
Tagline	”Co-op cave diving with a rope that ties you together"	"An epic adventure awaits”
Description start	”Dive caves with up to four friends, tied by one rope: if one falls, everyone feels it."	"Embark on an immersive journey like never before.”

Studio flags filler phrases such as “unleash”, “embark on”, “immersive journey”, “like never before”, “next level” and “endless possibilities”.

Rules

Describe only what the game has. No invented features, modes, player counts or awards.
No prices or fees in the text. The price is set separately.
Saving never submits.

With your agent

Desktop text, mobile copied once

{
  "tool": "summer_store_update_listing",
  "gameId": "<gameId>",
  "desktop": {
    "tagline": "Co-op cave diving with a rope that ties you together",
    "description": "Dive caves with up to four friends, tied by one rope: if one falls, everyone feels it. Map the dark, share air and haul treasure back up before the water rises.",
    "tags": ["Cooperative", "Adventure", "Survival"]
  },
  "mobileSameAsDesktop": true,
  "contentRating": "everyone10Plus"
}

See summer_store_update_listing.

Write my store page text. Your agent writes the text for each store and saves it to the draft.

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Store page text for the desktop and mobile stores

The fields

Same as desktop

Good and bad

Tags

Rules

With your agent

​The fields

​Same as desktop

​Good and bad

​Tags

​Rules

​With your agent

The fields

Same as desktop

Good and bad

Tags

Rules

With your agent