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Early access. Store page tests for art, text and language are rolling out; if they are not open for your game yet, the page says so. Price tests and gameplay tests are not open yet. Until you have a game on Summer Games, this page shows example data, marked Example data.
Open A/B tests at summerengine.com/studio/grow/ab-tests.

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Make a test

1

Name it

Under New A/B test, give it a Name (up to 80 characters), such as “Darker key art”. Pick the Game if you have more than one.
2

Choose what changes

Art (key art, wide capsule or tall capsule, from your published images), Text (game name, tagline, description) or Language. Empty text fields keep the published text.
3

Add versions

Version A is your published store page. Add up to three more with Add version. Give each a share of visitors; the shares add up to 100%.
4

Choose countries (optional)

Two-letter codes, such as DE, AT, CH. Empty means everyone. A language test suggests countries for you.
5

Start it

Click Start test, or Save as draft and start it later.
Visitors keep their version on every visit. One test runs per game at a time.

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Read the results

Each test shows, per version: visitors, purchases, conversion, revenue and revenue per visitor, and how it compares with A. A difference is marked clear only when it is unlikely to be chance; until then it says Not clear yet. Give each version a few hundred visitors before you decide.

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Stop it and keep the winner

Click Stop, pick the winner (or No winner), and confirm. Stopping does not change your store page: to keep the winning art or text, publish it on the game’s store page.

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Apply for a test run

Below your tests, Apply for an A/B test asks the Summer team to run a test with you, for things you cannot test yourself yet. It is an application: the team reaches out by email, and nothing is charged when you apply.

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With your agent

Ask “test a darker key art against my current one”. The Studio assistant creates the test as a draft, and starts or stops it only when you ask. It reads the results and says when a difference is clear. From another agent, use summer_grow_ab_tests (list, results, create, start, stop). See Use the agent.
Does this not help you? Reach out on Discord!