> ## Documentation Index
> Fetch the complete documentation index at: https://docs.summerengine.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Paid growth: ads, email outreach and creator introductions

> Apply for paid growth run by the Summer team: ads that link to your summer.games page, emails to players who like games like yours, or introductions to streamers, video makers and other creators.

<Note>
  **Early access.** Paid growth is an application, not a self-serve ad tool. The Summer team runs each campaign with you by hand. You can apply once a game of yours is on Summer Games; until then this page shows example data, marked **Example data**.
</Note>

Open **Paid growth** at [summerengine.com/studio/grow/paid-growth](https://summerengine.com/studio/grow/paid-growth).

## How it works

1. Send the application.
2. The Summer team reaches out by email to plan it with you.
3. Nothing runs and nothing is charged until you agree on a plan.

## Choose a service

| Service | What Summer does |
| - | - |
| **Ads** | Runs ads for your game on Google, YouTube, Meta, TikTok and Reddit. They link to your summer.games page, and the visits they bring show in Grow. |
| **Email outreach** | Emails players who like games like yours about your game, an update or a sale. |
| **Connect with creators** | Introduces you to streamers, video makers and other game creators for a collaboration. |

## Fill in the application

Every application has a **Game**, **What do you hope to achieve?** (for example, "2,000 new players before our update in November") and a budget with its currency. Then, per service:

<Tabs>
  <Tab title="Ads">
    * **Where to run the ads**: Google Search, YouTube, Meta (Instagram, Facebook), TikTok, Reddit.
    * **Countries**: where to show them.
    * **Goal**: players, wishlists or sales.
    * **How long**: 7 to 90 days.
    * **Ad creative**: **Summer makes it**, or **I have my own** and what you have.
    * **Total ad budget**.
  </Tab>

  <Tab title="Email outreach">
    * **Who to email**: players of similar games, your followers and wishlists, or players who stopped playing.
    * **What the email is about**.
  </Tab>

  <Tab title="Connect with creators">
    * **Who you want to meet**: streamers, video makers or other game creators.
    * **Your idea for a collaboration**.
  </Tab>
</Tabs>

Click **Send application**. The form shows what the service starts at; nothing is charged when you apply. **Your applications** shows each one's status. The owner or an admin of the game can apply.

## Measure it

Ads link to your summer.games page with campaign tags, so the visits they bring show in [Analytics](/grow/analytics) under **Campaigns**. Use the same tags on your own posts to compare them.

## With your agent

Ask "I want ads for my game on TikTok in the US" and the Studio assistant fills and sends the application with you. From another agent, use `summer_grow_apply` with `service: "paid_ads"`, `"email_outreach"` or `"creator_connect"`, and `summer_grow_applications` for the status. See [Use the agent](/grow/use-the-agent).

***

Does this not help you? [Reach out on Discord!](https://discord.gg/summerengine)


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