> ## Documentation Index
> Fetch the complete documentation index at: https://docs.summerengine.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Read your game's numbers in Grow Analytics

> Grow Analytics shows one game on Summer Games day by day: store page views, launches, play sessions, play time, campaign links and the custom events your game sends. How to read it and how to tag your links.

**Analytics** in Grow shows one game, day by day. Open it at [summerengine.com/studio/grow/analytics](https://summerengine.com/studio/grow/analytics). Pick a game (when you have more than one) and **7d**, **28d** or **90d**.

This page always shows your own numbers. If you have no game on Summer Games yet, it says so and links to [Publish a game](/grow/publish).

## What you see

| Section | What it shows |
| - | - |
| **Totals** | Store page views, launches, play sessions and play time, plus the average play session. |
| **By day** | The same numbers for every day in the window (UTC), and the day Summer started counting. |
| **Campaigns** | Store page views, launches and play sessions for each campaign link. |
| **Custom events** | The events your game sent, with how many times. Counts are approximate. |
| **Custom events usage** | This month's custom events against your allowance and cap, with a status. |

Summer counts store page views, launches, play sessions and play time for every game, with no code and no setting.

## Tag your links

Share your game with campaign tags, and the **Campaigns** table shows what each link brought:

```text theme={null}
https://summer.games/games/your-game?utm_source=tiktok&utm_medium=social&utm_campaign=launch
```

Use one `utm_campaign` per post, ad or partner, so you can compare them.

## Send custom events

For what only your game knows, such as `level_completed` or `tutorial_step_completed`, send custom events from your game before you export. The rules, the code and where events work are in [Analytics: wire events into your game](/publishing/analytics).

Custom events count toward a monthly allowance with Summer Pro. The four numbers Summer counts for you are always free. When limits apply to you, set your **Monthly limit** on this page, or ask your agent.

## The rest of Grow

* **Overview** compares all your games with the days before.
* A game's own page in **Games** adds players: new and returning, how many come back after 1 and 7 days, and their platforms.
* [Dashboards](/grow/dashboards) and [Alerts](/grow/alerts) build on the same numbers.

See [What is Summer Grow?](/grow/overview)

## With your agent

Ask "how is my game doing this month?". The Studio assistant reads the same numbers, names the window with every number, finds the weakest step from store page to play, and gives you one next step. From another agent, use `summer_grow_overview` and `summer_grow_analytics` on the Summer Engine MCP. See [Use the agent](/grow/use-the-agent).

***

Does this not help you? [Reach out on Discord!](https://discord.gg/summerengine)


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